Privacy Policy
Last updated: 21 October 2026
1. Introduction
Perth Limestone Retaining Walls ("we", "our" or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose and safeguard your personal information when you visit our website at https://www.limestoneretainingwallsperth.au and use our enquiry service.
Perth Limestone Retaining Walls is an enquiry and referral service. We connect homeowners, builders and developers across Perth and Western Australia with independent limestone retaining wall professionals. We do not carry out building or retaining wall work ourselves.
We comply with the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth) and, where applicable, the General Data Protection Regulation (GDPR) for visitors from the European Union.
By using our website, you consent to the collection and use of information in accordance with this policy.
2. Information We Collect
2.1 Information You Provide
We collect information that you voluntarily provide when you:
- Complete one of our enquiry or quote request forms
- Interact with the AI-powered concierge on our website
- Communicate with us by email
This information may include:
- Name
- Phone number
- Email address
- Suburb
- Details of your project or enquiry
- Your consent to your details being shared with independent service providers
- Any other information you choose to provide
2.2 Information Collected Automatically
When you visit our website, we may automatically collect certain information, including:
- IP address
- Browser type and version
- Operating system
- Pages visited and time spent on pages
- Referring website address
- Device type (desktop, mobile, tablet)
- General geographic location (country or region level)
This information is collected using privacy-focused analytics (see Section 8: Cookies).
3. AI-Powered Concierge
This site uses an AI-powered concierge widget to handle initial enquiries via text chat and (in some cases) outbound voice calls. When you interact with the concierge, the following data may be collected and processed:
- Chat or call transcripts (text or speech-to-text).
- The phone number you provide, used to place a callback.
- Metadata such as time of contact, IP address, browser type, and the page you were on when the conversation began.
We use the following third-party AI vendors to deliver the concierge experience:
- ElevenLabs: text chat and voice synthesis. Privacy policy.
- Vapi: outbound voice orchestration. Privacy policy.
Conversation data is retained for up to 90 days for quality and compliance review, after which it is deleted or anonymised. You may request deletion of your conversation data at any time by contacting us at the email address listed in this policy.
Data is processed in line with the Australian Privacy Principles under the Privacy Act 1988 (Cth).
4. How We Use Your Information
We use the information we collect for the following purposes:
- Handling your enquiry: to understand your limestone retaining wall project and pass it to independent providers who may be able to help
- Communication: to contact you about your enquiry and, where permitted, about related products and services
- Website improvement: to analyse how visitors use our website and improve the experience
- Legal compliance: to comply with applicable laws, regulations and legal processes
- Business operations: to manage and operate our enquiry service
We will not use your personal information for purposes other than those outlined in this policy without your consent.
5. Third-Party Services and How Your Enquiry Is Used
5.1 How Your Enquiry Is Used
We use your information for the purpose of your enquiry, including providing it to independent contractors and businesses that offer services related to your enquiry. By submitting an enquiry, you consent to being contacted about it. We or our partners may also contact you about related products and services. You can opt out of these messages at any time by using the unsubscribe link in a message or by emailing us at quotes@limestoneretainingwallsperth.au.
5.2 Form Processing and Customer Relationship Tools
Enquiry form submissions are processed through secure third-party form handling and customer relationship management services. These services are bound by their own privacy policies and data processing agreements.
5.3 Analytics
We use privacy-focused analytics to understand website usage. Our analytics solution does not use cookies for tracking and does not collect personally identifiable information.
5.4 Hosting
Our website is hosted by third-party hosting providers who may process data as part of providing their services.
5.5 AI Concierge Vendors
If you use the AI-powered concierge, your conversation is processed by the vendors listed in Section 3.
5.6 Legal Requirements
We may disclose your information if required by law, court order or government regulation, or if we believe disclosure is necessary to protect our rights, your safety or the safety of others.
6. Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including:
- Enquiry data: retained for the duration of our business relationship plus 7 years for legal and accounting purposes
- AI concierge conversations: retained for up to 90 days, as described in Section 3
- Analytics data: aggregated and anonymised data may be retained indefinitely
- Communication records: retained for as long as necessary to handle your enquiry and comply with legal obligations
When personal information is no longer required, we will securely delete or de-identify it.
7. Your Rights
Under Australian privacy law and, where applicable, the GDPR, you have the following rights:
7.1 Access
You have the right to request access to the personal information we hold about you. We will respond to your request within a reasonable timeframe.
7.2 Correction
You have the right to request correction of any inaccurate or incomplete personal information we hold about you.
7.3 Deletion
You may request that we delete your personal information. We will comply with your request unless we are required to retain the information for legal or legitimate business purposes.
7.4 Data Portability (GDPR)
If you are located in the European Union, you have the right to receive your personal data in a structured, commonly used and machine-readable format.
7.5 Objection and Restriction (GDPR)
If you are located in the European Union, you have the right to object to processing of your personal data and to request restriction of processing in certain circumstances.
7.6 Withdrawal of Consent
Where we rely on your consent to process your personal information, you have the right to withdraw that consent at any time.
7.7 How to Exercise Your Rights
To exercise any of these rights, please contact us using the details in Section 12. We may need to verify your identity before processing your request.
7.8 Complaints
If you believe we have breached the Australian Privacy Principles or your privacy rights, you may lodge a complaint with us. If you are not satisfied with our response, you may complain to the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.
9. Security
We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification or disclosure.
Security measures include:
- SSL/TLS encryption for data transmission
- Secure hosting infrastructure
- Limited access to personal information
- Regular review of data handling practices
However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee its absolute security.
10. International Visitors
Our website is operated from Australia. If you are visiting from outside Australia, please be aware that your information may be transferred to, stored and processed in Australia. Some of our service providers, including the AI concierge vendors, may store or process data outside Australia.
By using our website, you consent to the transfer of your information as described in this policy.
10.1 European Union Visitors
If you are located in the European Union, we process your personal data in accordance with the GDPR. The lawful bases for our processing include:
- Consent: where you have given clear consent for us to process your personal data
- Contract: where processing is necessary for a contract with you
- Legitimate interests: where processing is necessary for our legitimate business interests, provided these do not override your rights
- Legal obligation: where processing is necessary for compliance with legal obligations
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements or other factors.
When we make changes, we will:
- Update the "Last updated" date at the top of this policy
- Post the revised policy on our website
- For material changes, we may provide additional notice (such as on our homepage)
We encourage you to review this policy periodically to stay informed about how we protect your information.
12. Contact Us
If you have any questions about this Privacy Policy, wish to exercise your rights, or have a complaint about our handling of your personal information, please contact us:
- Business: Perth Limestone Retaining Walls
- Email: quotes@limestoneretainingwallsperth.au
- Website: https://www.limestoneretainingwallsperth.au
We will respond to your enquiry as soon as reasonably practicable and within any timeframes required by law.
See also our Terms of Service.